Have you ever considered using a live chat and a chatbot to increase your business and ecommerce sales? If not, you should, it really works. See more below and start implementing changes in your business.
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For over a decade, ecommerce has been a fast-paced and growing industry. The competition is getting fiercer every day – many online retailers do their best to sell goods and services online.
Beating the competition might seem overwhelming and challenging, but no more! We’ve provided a list of tips on how to increase ecommerce sales and sell effectively.
Let’s start with some basics first.
What is an ecommerce sale?
Ecommerce sale is the act of selling goods via the Internet. The customer can purchase an item with a few clicks and have it delivered to their doorstep. Online shopping has many advantages, for instance, saving time and energy since shoppers don’t have to leave their homes.
Ecommerce businesses also gain selling online – they don’t need to spend money on inventory and store products in brick-and-mortar stores.
Also, if you follow a few tips, you may really sell goods effectively. Check out the ideas we prepared for you.
01 Provide customer service at the highest level
Customer service is an essential ingredient to success in ecommerce. It plays an integral part in fostering customer relationships, enhancing loyalty, and improving customer retention. Shoppers who buy products via the internet may want to contact a support team when having some questions about the purchasing process or when they get lost.
Helping customers whenever needed is one way to show them how much you care. In addition, a customer service team can build trust and create a positive customer experience by responding quickly and effectively to customer inquiries.
Support staff can also receive valuable feedback that a company can use later to improve customer products and services.
One of the ways to provide excellent customer service is through a live chat or a chatbot. These solutions are perfect if you want to get in touch with shoppers directly. Moreover, using robust software may bring many valuable insights, such as: who your shoppers are, what they struggle with the most, where they come from, and more.
02 Make an effort to learn about your audience
Knowing your audience’s preferences and tendencies is critical to maximize your revenue and sell more effectively.
When you see who is doing the shopping, you can identify opportunities to expand your customer base and create highly efficient strategies for customer acquisition. If you know your customer interest, you can tailor your website, marketing, and products to suit them.
How to do it? To get insights into your customers, use Smartsupp – it’s a customer service tool that makes it possible to communicate with users via online chat – chatbot or live chat. As a result, you have firsthand knowledge of your customers and clients.
03 Target current customers
Targeted products and marketing campaigns are another excellent way to improve online sales. Again, understanding your audience will help you develop strategies to increase customer engagement and loyalty.
One of the most effective ways to target current customers in ecommerce is through email marketing. Email outreach tools allow you to create targeted campaigns for customers who have already purchased or interacted with your website. These campaigns use personalized messages or incentives encouraging customers to return and make additional purchases.
Also, use retargeting ads to display personalized ads on other websites that customers may visit, reminding them of your brand and getting them back to your website.
04 Make your ecommerce business accept a variety of payment methods
It happens that customers give up on buying from an ecommerce store because they can’t find a payment method that they are used to. To make sure you don’t miss any sales opportunities when selling online, do your best to provide as many payment methods as possible for both personal use or small businesses that might prefer a credit card with an EIN.
Also, ensure that they’re safe. Otherwise, people won’t treat your company as a reliable one. With the highest quality payment services, your customers will likely stay satisfied and buy from you again.
05 Improve your ecommerce store website
If you run an online store, for example with computer games, an intuitive website is crucial. A well-designed online presence helps to make a good first impression and may cause potential customers to buy from you.
In contrast, unintuitive websites may have a drastic effect on ecommerce sales.
A website that is hard to use or understand causes consumers to become frustrated and abandon their shopping carts. Poorly-designed website navigation, unclear product descriptions, and slow loading times can negatively affect user experience.
To prevent it, make your website clear – do not clutter it with unnecessary information, and try to place the standard elements in their usual places. For example, a shopping cart icon or a search bar at the top of the page. A non-standard position may mislead users – they may get frustrated and leave without making a purchase because they don’t know where to click.
06 Use social media to reach your target audience and attract new customers
Social media is a powerful tool for reaching target audiences, attracting new customers, and increasing sales. But, it requires some effort and a good strategy.
The first step is to create engaging content that appeals to their target audience. The content may include blog guest posts, videos (don’t forget to transcribe audio to text), reels, posts, infographics, instastories, polls, as well as discounts and promotions.
What’s more, brands may use social media to keep an eye on competitors, identify trends, and remain up-to-date on industry news. Following ongoing social media trends will help you to enhance your social media strategy. Nowadays, the trends are very dynamic and change all the time. So if you want to post appealing content for your audiences, react to the trends as soon as possible.
07 Use your customers’ reviews for product descriptions
Did you know that reviews are great inspirations for product descriptions? There are a couple of reasons why.
First, you use the language your users speak. So they all understand the description of your services or products. Using your shopper’s language shortens the distance between an e-commerce business and a customer. By sharing the same vibe, you’re more relatable to the customers.
Secondly, using reviews for product descriptions works well for SEO (Search Engine Optimization). Product descriptions that include customer reviews also improve a website’s organic rankings by providing more detailed and comprehensive content. Moreover, product reviews give you unique keyword opportunities and increase search engine visibility.
One way to make it easy for customers to leave reviews is by including a QR code on the product packaging that directs them to the review page, making the process quick and convenient for both the customer and the e-commerce business. To create QR codes for your products or services, you can use a QR Code generator tool that allows you to customize the design, track scans, and even add a call-to-action to the code, making it a valuable marketing tool for your e-commerce business.
08 Improve your order fulfillment
Order fulfillment is a critical component of the e-commerce sales process, as it directly impacts customer satisfaction and can lead to repeat business. With ensuring that orders are processed quickly and accurately, customers are more exposed to a positive shopping experience and receive their products exactly when they need them.
On top of that, efficient order fulfillment reduces costs and improve operational efficiency, which can be a significant advantage in a highly competitive e-commerce market. It might turn out to be essential for any e-commerce business looking to succeed and grow.
09 Offer discount codes to keep your customers coming back for more
If you want to increase revenue and boost ecommerce sales, offer your customers a discount code, free delivery, or special offer like buy two get one free. It gives customers an incentive to buy from you instead of other retailers.
It also motivates them to make more purchases as they know that they can get a discount for their next purchase. The options are endless! Read more about selling psychology if you are interested.
💡 According to statistics from 2020, most online shoppers searched for a coupon code before checking out.
So, what do you think of
- boosted revenue thanks to complementary assistance
- lead generation
- automated, 24/7 customer support
- customer insights and valuable data
- saving time, money, and effort?
Sounds great, isn’t it? Well, it’s all possible with Smartsupp.
How does Smartsupp help increase ecommerce sales?
The answer is as follows – thanks to Smartsupp features and products. With them, increasing ecommerce sales and dealing with customers is a breeze. You only need minutes to start chatting with customers using Smartsupp software!
See how to set up a customer service chatbot in five easy steps.
🛒 Use Smartsupp for ecommerce
When it comes to ecommerce, Smartsupp is a great tool for assisting customers with their purchases. And some good news here – it can be fully automated. Here’s how you can do it.
Integrations
Integrate your CMS, ecommerce platform, and tools for the analysis (e.g. Google Analytics or Amplitude) in minutes. Smartsupp connects with Prestashop, Shopify, WordPress, Google Analytics, or Weebly seamlessly. There is, however, a much longer integration list. So take a look. Maybe you’ll find your favorite tools there.
Proactive messages
If you think about how to engage visitors proactively, we’ve got the answer. Smartsupp automatic messages allow companies to let their customers know that they’re ready to help. But not only. You set the conditions for the message. For example, a personalized message can be sent automatically based on visited pages and time spent.
Video recordings
Keep an eye on your visitors’ purchasing behavior. You can track the pages they visited, their mouse movements, and clicks, as well as where they get stuck using video recordings. Also, the feature gives valuable insights into your users’ preferences and what they like and hints at some changes you can make to optimize your ecommerce shopping experience.
🧍 Use Smartsupp for customer care
Taking care of your customers has never been easier. With many Smartsupp features, it is a smooth process for your agents and a hassle-free experience for your customers. So let’s check them out.
Intuitive interface
Thanks to Smartsupp’s intuitive interface, customer service agents are able to see all the essential details in one place. For example, ecommerce business employees can see users typing, where they come from, how many times they reached you, and more. Also, assigning the conversation to another team member is possible to ensure that the customer receives the best assistance.
Shortcuts
Shortcuts are pre-written messages that agents can use while communicating with consumers in real-time. They work like templates. These may be answers for most asked questions, encouraging a customer to leave feedback, or whatever you need.
It is a really convenient feature that saves time and improves the average response time. Also, after a conversation, buyers are able to leave opinions with just one click. There is a one-question poll for letting companies know whether the customer likes or dislikes customer support.
Check out fifteen ecommerce business tips on chatting with customers.
Multichannel communication
Are you using a live chat, email, or Facebook Messenger for customer communication? With Smartsupp, you can see all the messages in one place. If you don’t have a unified inbox, it becomes challenging to help your clients as fast as you want.
Make your ecommerce business profitable with Smartsupp
Increasing ecommerce sales and keeping customers happy is easier than ever with Smartsupp. Thanks to a wide range of capabilities, you can increase sales, and conversions and make customers come back for more. Make sure you’re one step ahead of the competition by signing up for free.
Ecommerce sales FAQ
What are ecommerce sales?
Ecommerce sales refer to buying and selling goods and services through the internet. It includes goods sold through ecommerce websites, online marketplaces, and other web-based retailers. One of the reasons why online selling is so popular these days is the ability to reach a larger, more diverse customer base.
How do e-commerce businesses get sales?
E-commerce businesses get sales through a variety of methods. The most popular are: engine optimization (SEO sprints) used for traffic growth, social media, paid advertising, email marketing, affiliate marketing, discounts, promotions, and excellent customer service. For customer support, it’s best to use Smartsupp.
What does ecommerce mean?
Ecommerce describes online shopping and selling. It is also called electronic commerce, online shopping, web shopping, or internet shopping. Ecommerce enables businesses to reach customers around the globe and offer their products and services to a much larger audience than traditional retail stores.
How to become a profitable online business?
To become a successful online business, you must take care of your online presence to attract customers and make them trust you. Also, the customer journey matters significantly. Therefore, ensure that your website design is intuitive and that you provide convenient payment methods and a wide range of products.
What are the benefits of Smartsupp for ecommerce?
The benefits of using Smartsupp for ecommerce are boosted revenue, complementary customer assistance, lead generation, increased average order value rate (AOV), automated customer support, getting customer insights, and saving time.
What are the most popular types of e-commerce business models?
The most popular e-commerce business models are business-to-customer (B2C), Business-to-Business (B2B), Consumer-to-Business (C2B), Consumer-to-Consumer (C2C), dropshipping business, traditional retail, subscription services, and digital products. There’s also Amazon FBA business – a service that helps brands with inventory, shipping, and storing.